If you have actually had a look at our International Voice Report, you most likely observed that the information thoroughly compares retail and wholesale traffic, and in between wholesale and direct traffic.
What’s the distinction?
Retail traffic shows the overall call volumes created by end users, regardless of how their company routes the call to its location. All global traffic comes from as retail traffic.
In 2022, there were 357 billion minutes of global retail traffic.
Wholesale traffic is traffic that is routed to its location through several intermediary providers.
In 2022, 257 billion minutes of traffic, comparable to 72% of global traffic, was routed through wholesale providers.
Direct traffic is global traffic that a provider carries over its own network, and ends straight with the location company. Direct traffic (likewise called “bilateral” traffic) needs the provider to have a direct service relationship with the location company, which the 2 company’ networks are adjoined.
In 2022, providers sent out roughly 100 billion minutes of global traffic, comparable to 28% of international traffic, as direct traffic.
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